Recently, my wife and I have been watching Love It or List It on HGTV. In it, the participants choose between (1) three houses shown them by a real-estate agent (it is usually the last one that is the real contender) and (2) their original home, totally refurbished--actually, refurbished beyond all recognition--by a home designer.
Near the end, David Visentin (the real-estate agent) usually compliments Hillary Farr (the home designer) on the magnificent job that she has done--but then adds an important "but": "But has she given you [fill in the blank]"?
It seems to me that the same approach would be effective in the world of politics, also: "My opponent has some very good ideas; but it seems that he may fall short in this particular area."
Instead, he is typically made out to be the very apotheosis of all that is wrong and dangerous--and perhaps even evil.
This bare-knuckles approach--actually, more like a brass-knuckles approach--simply turns me off.
And I am guessing that it turns off a majority of Americans, also.
Comments?