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View Full Version : Hollywood Poised for BEST EVAH Box Office Year



Calypso Jones
12-28-2013, 05:01 PM
um yeah...but that's not what it says when you get into the article.

http://hosted.ap.org/dynamic/stories/U/US_FILM_HOLLYWOODS_YEAR?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2013-12-27-15-52-09

I really doubt it.:tongue20:

Calypso Jones
12-28-2013, 05:19 PM
From the article:

But the National Association of Theater Owners projects that the actual number of tickets sold domestically in 2013 will remain about the same as last year's 1.36 billion. That's down from the all-time high of 1.57 billion admissions in 2002.

In 2011, the domestic box-office gross sunk to a 16-year low, dropping 3.5 percent from 2010 to $10.2 billion. But 2012 saw the industry rebound with a $10.8 billion total, thanks to hits like Disney's "The Avengers" and Warner Bros.' Batman finale "The Dark Knight Rises."

Both films screened in 3-D, a profit-boosting perk that saw a huge increase in popularity following 2009's "Avatar." But the public's appetite for the heightened technology has eased, leaving Hollywood to search for other ways to counter audience drain.

Entertainment available on countless portable devices continues to threaten multiplex attendance, as do advanced home theater systems and video-on-demand services offering original premium programming and feature films the same day as their theatrical release.

But Hollywood is fighting back with the premium multiplex experience. Movie attendance may be tepid, but the audience is willing to pay more for theater extras, which keep the bottom line growing, even as admissions remain flat.

"Theaters are offering IMAX, bigger chairs, dine-in options and alcohol," said Don Harris, head of distribution at Paramount.

"It's kind of like the difference between staying at a Hilton or a Ritz Carlton. I think what you saw this year was a growth in a segment of the audience that isn't as worried about the price of a movie ticket as they are interested in the out-of-home premium experience. I think you're going to see that going forward."

And with all of the bells and whistles now offered at theaters, movie-going is still one of the least expensive ways to be entertained, compared to concerts, sporting events and live theater," notes Richie Fay, Lionsgate's president of domestic distribution. (So far this year, the average cost of a movie ticket in North America has been $8.05, according to NATO.)

Social media has also helped boost sales, Fay observed, with Twitter and other services providing a powerful marketing tool for studios and a faster way for fans to spread that all-important word of mouth. "People don't have to wait a day for a print story anymore. It's an important part of the growth of the industry."

Studios are hoping to continue that growth in 2014 with such anticipated releases as "Captain America: The Winter Soldier," "The Amazing Spider-Man 2," "X-Men: Days of Future Past" and "Transformers: Age of Extinction," "Dumb and Dumber To," "The Hunger Games: Mockingjay - Part 1" and "The Hobbit: There and Back Again."

"I think the fact that attendance is at least holding its own is impressive, given the number of other media options in the mix," said Rentrak's Dergarabedian. "Going out to the movie theater is clearly as attractive, relevant and viable as ever with audiences."

Although year-end figures for the overseas box office are not yet available, foreign receipts are typically two to three times higher than domestic earnings. So fan-driven hits like "The Hangover Part III," which grossed $112.2 million in North America, are expected to earn more than double their domestic takes overseas.

"With all of its ebbs and flows, ups and downs, the theatrical experience just continues to resonate," said Rory Bruer, head of distribution at Sony.
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AP Film Writer Jake Coyle in New York contributed to this rep

Katzndogz
12-28-2013, 06:51 PM
But because of higher ticket prices, actual attendance at North American theaters remained flat after a decade of decline.

That's not good news.

Most in the industry say that the movies that we know are on the way out. They will become events, like the theater. There will be dinner and drinks (there already is in a lot of places), very expensive to make and very expensive to attend. There might be half a dozen new releases a year and they will run for a year or more, just like popular plays.